Refreshment on the Job
Coca-Cola made this film to promote Coke use on the job. Three main ideas are expressed: (1) Workers must be spoken to in very simple language; (2) Replace bottles in the rack when you're finished with them; and (3) Mild stimulants go well with production. Contains many images of people, especially male and female workers on the job, drinking Coca-Cola; people eating lunch in a variety of industrial surroundings.03:54:35:23 Young woman in 1950s style one-piece bathing suit fluffs pad of beach chair then lays back, disembodied hand gives woman glass bottle of Coca-Cola, woman takes sip from bottle then lays back in chair basking in sun. 03:54:55:03 MS middle-aged man playing horse shoes bends down to pick up horse shore, bottle of Coca-Cola in other hand. 03:55:06:23 Man sitting on steps of house oiling his gardening toils, younger man approaches with two bottles of Coca-Cola, hands man one, sits beside home, they open their drinks, cheers and take drinks. 03:55:31:20 Two 1950s couples eating at picnic table outside, each with a bottle of Coca-Cola. 03:55:49:03 Man walks out of store, probably gas station and rests his bottle of coke on a large antique red Coca-Cola cooler and opens up his map. 03:56:01:01 One woman seated between two men in bleachers watching game, the three cheer then grabs bottles of Coca-Cola.03:56:10:29 MS man gets bottle of coke from antique red Coca-Cola machine, then opens bottle with bottle opener built into the machine, man takes large gulp from bottle; another man approaches machine and gets bottle of Coca-Cola, two men drink together in front of machine; man puts on glasses and returns to factory machine; 3 African-American workers in red hardhats walk past Coca-Cola machines; VS men and women at workplace, mills, plants, offices, walking past antique Coca-Cola machines; man with welding protective mask lifted up standing beside painted sign for Weld Shop No. 7 takes swig of Coca-Cola; woman at typewriter takes drink from coke bottle; man in front of factory machine is handed bottle of Coke; CU molten slab of steel being cooled with water, woman in steel mill wearing protective glasses and red bandana looking over check list on clipboard is handed a Coca-Cola by here colleague, woman smiles and thanks man.03:57:44:04 CU blueprint of machine shop, disembodied hand places red Coca-Cola matchbook on blueprints.03:57:53:00 Foreman shakes workers hand, large molten slabs of steel pass through mill in background. 03:58:01:06 Two men Coca-Cola servicemen in khaki uniforms and caps install antique Coca-Cola soda machine in mill; VS man opens soda machine and inspects machine mechanics; two men lined up to buy Coca-Cola from machine; Coca-Cola route salesman restocking soda machine, man takes Coca-Cola bottle out of machine, opens it, and tests the soda�s temperature with a thermometer, man cleans up trash around soda machine and takes empty bottles; CU sign coke salesman puts on side of machine reads �let�s put �em back in the rack, Mac! Coke is here for you to enjoy. Do your part -- put empties in the rack!�; CU sign shows cartoon disembodied hands placing empty bottles back in rack. VS people at work enjoy sip from Coca-Cola bottle.04:00:57:00 CU rotating neck of Coca-Cola bottle reads �Do your part. Put empties in the Rack. Safety First� with Coca-Cola logo; MS woman reading message on empty bottle, woman puts bottle in rack then puts on lipstick; CU rack wit empty bottles. 04:01:29:07 VS blast furnaces at steel mill; 3 mill workers enjoying Coca-Cola in front of Coca-Cola soda machine; VS male and female workers at work then enjoying bottles of coke. 04:02:52:28 Great shot Coca-Cola salesman backs up large yellow Coca-Cola truck by opening door and looking out behind truck by sticking head out of the truck; side of truck shows hundreds of coke bottles, billboard on back of truck shows man in front of factory drinking a Coca-Cola, text above him reads �Safety First, Work Refreshed,� price advertised 5 cents.
Producer Handy (Jam) OrganizationSponsor Coca-Cola CompanyAudio/Visual sound, color
December 26, 2015
I AM THE COCA COLA GOD
Fun film about WHAT IT MEANS to have a coke machine at your plant. The coke people would have talked to management and your foreman about where to place the big red machine, and so please do your part and recycle! Your Coke serviceperson will be around to clean up the machine (and after you, you filthy slob), just for the benefit of keeping you refreshed! What a strange film. Highly reccomended!